I worked as VFX Supervisor/lead for this amazing innovative 3d commercial for HP’s ZBook Power laptop. This project was done in partnership with Accenture & Pixeldust Studios. Responsible for all creative look development, lighting and rendering of environments and laptop adhering to Accenture’s specifications. This project was an extremely creative process from conceptualization to final finish, and explored many avenues and creative decisions to find ways to uniquely immerse the laptop and mirror its power & highlight features into responsive and dynamic environments!
The laptop was designed for architects and product designers specifically and hence it was key that the visuals resonated with the world that they live in. Lot of quality creative time was spent in look developing backgrounds and environments that were fabricated from shapes of buildings, structures and furniture. Using clever lighting and shading techniques, these resulting shapes and forms had to be revealed in an abstract form, in its optimum presence as the sequence progressed.
The laptop had to be visualized in various dyanmic angles, moods and lighting to capture its beautiful edgy features, and create an impactful cgi sequence that paralleled HP’s other signature Zbook commercials. Do check out the full length movies!
ULTRA DETAILED LAPTOP INTERIORS:
Another fascinating section of this sequence was the dynamic reveal of the laptop interiors. Micro-detailed features were rendered with precision and photo-realistic lighting and materials to visualize this circuit world thriving underneath the laptop hood! Using Unreal Engine 5 realtime RTX rendering it was possible to achieve high degree of render quality in efficient time frames and also facilitated quick iterations and tweaking for clients.
INITIAL LOOK DEVELOPMENT PROCESS:
These are some of the initial look dev renderings and conceptualizations for the environments that the laptop would thrive in. Lot of experiments were done with lighting, realistic PBR material surfaces, glassy reflections and color moods.
